Barb brings strategic and creative experience that’s as wide as it is deep. She’s been the content lead on countless accounts ranging from national healthcare systems to international development organizations, from fast food chains to consumer appliance manufacturers. She’s been thinking up award-winning creative campaigns that have been changing people’s behaviors for three decades. Hired as an advertising copywriter by a large, mid-Atlantic ad agency at the age of 16 (yes, 16!), Barb clearly loves words. That being said, she’s a firm believer in Sun Tzu’s timeless advice: “Tactics without strategy is the noise before defeat.”
In her spare time, she serves as President of the Board of Directors of the Essex County Homeless Organization.