We Are Apartments Website
The National Apartment Association, as part of its comprehensive We Are Apartments campaign, was looking for a fresh, interactive way to share its data.
Rather than developing a traditional infographic, Taoti developed a digital storytelling experience.
Users navigate through an animated graphic built entirely with HTML and CSS3 in the Drupal platform, an impressive use of resources to be sure. The site also features an interactive Apartment Community Estimator (A.C.E.) to calculate the economic contribution of an apartment community in a specific state. Taoti also created an interactive map that allows users to quickly read data through a pop-up and click on a link to see a full state-level fact sheet.
In addition to building this in a way that allowed the National Apartment Association to define what it felt was important, it was also done in a manner that recognizes the power of a modern digital campaign by allowing users find information by congressional district or by state that’s of most interest to them.
Taoti Creative also created an oversized accordion fold infographic brochure for NAA and the National Multi Housing Council. Taoti helped NAA and NMHC develop a communication strategy that included both digital and print material.