A digital storytelling experience.

National Apartment Association

National Apartment Association graphic of people in their apartments

Realizing the power of a modern digital campaign.

The National Apartment Association was looking for a fresh, interactive way to share its data as part of it’s comprehensive We Are Apartments campaign. Rather than developing a traditional infographic, Taoti developed a digital storytelling experience.

We Are Apartments website on a MacBook

Award-winning interactive infographic built entirely with HTML and CSS3.

Users navigate through an animated graphic built entirely with HTML and CSS3 on top of a Drupal 7 back-end — an impressive use of resources to be sure. The site also features an interactive Apartment Community Estimator (A.C.E.) to calculate the economic contribution of an apartment community in a specific state. And an interactive map that allows users to quickly read data through a pop-up and click on a link to see a full state-level fact sheet.

Strategic communications, defined.

We also produced an oversized accordion fold infographic brochure for NAA and the National Multi Housing Council, and helped NAA and NMHC develop a communication strategy that included both digital and print material.

  • National Apartment Association print outs of California apartment statistics
  • National Apartment Association website on iPad