The Washington Center is an internationally recognized program for students who otherwise may not have the opportunity to pursue their interests, experience what a successful career looks like, and establish a path toward their professional future. Taoti partnered with The Washington Center to design and develop an an easy-to-use interface to guide students to a diverse selection of world-class internship programs in the heart of Washington, DC.
A well recognized brand, re-imagined.
‘Old’ and ‘outdated’ were two words we heard over and over again to describe their former web presence. We collaborated closely with The Washington Center’s design team to overhaul their web style guidelines, adding a more diverse type selection and expanding the color palette. The result is a modern, fresh, and mobile-friendly website that allows students across the globe to easily explore The Washington Center on any device.
Convert qualified students to applicants by focusing on the 'why'.
The new information architecture and design of this Drupal 8 site focus on outcomes of The Washington Center’s incredible program offerings. The audience-based approach enables TWC’s users – primarily students, partners, and alumni – to quickly and easily find programs and information relevant to them. Finally, the Stories landing page showcases students’ experiences in DC, allowing potential students to imagine their own possibilities.