There’s no off-the-shelf right way to build an intuitive user experience that resonates with your targets. You have to start with real understanding; that comes from taking the time to learn your audiences’ personal goals and challenges. And that’s exactly what we did. At Cornell, we went straight the source and learned everything we could learn about the students and their needs.
Simple, inspiring and responsive.
The Office of Global Learning offers students the priceless, life-changing experience of international study. It was up to Taoti Creative to translate the value of global learning to ambitious students at home and abroad.
We built Cornell University’s Global Learning site in Drupal 8. We inspired students to explore study abroad programs by designing audience-centric landing pages guiding them through a study abroad checklist. We then used Drupal’s Paragraphs module to make it easy for students abroad to create flexible, responsive, compelling stories about their experiences. In doing so, we helped them answer every one of their own questions, from “Where am I going?” to “What did I learn?
Students are lively makers of meaning.
We start with one question. Who are we designing for? By spending time with the students and truly understanding their personal goals and challenges, we ensured the site was truly built with them in mind. The result is increased global engagement from both students at Cornell who want to study abroad as well as non-US students who want to study at Cornell.
400+Global Learning OpportunitiesAt Cornell, students are surrounding themselves in history, making new families, and understanding themselves as part of the great global experiment. They're just everywhere from Ithaca to Oxford to Jordan when they do it.
50+Shared Stories Direct from the StudentsBy leveraging Drupal's Paragraphs module we put the power of generating content in the students hands. Paragraphs enables site builders and non-developers to create flexible, responsive, compelling content and that's just what the students did. Read their stories from across the globe.
6Simple Steps to Studying Abroad.The easy to navigate design allows students to follow six easy steps; starting from "Getting Started" to "Coming Home".