Earlier this year, GDPR went into effect. Many US-based companies have updated their privacy policies, added consent banners, changed information collection practices, and improved internal privacy policies. But despite its global reach, GDPR is an EU regulation. Not everyone has felt compelled to change their ways.
I attended a wonderful session this morning, Targeting Your Digital Audiences: Multichannel Segmentation Strategies with tons of insightful, thoughtful tips from the speaking team of Jessie Lamb, Senior Web Analyst, and Mercy Corps and Anne Bell-Fysh, Digital Marketing Strategist at Mercy Corps.
I unfortunately neglected to attribute each quote to each speaker, but the wisdom and helpfulness shouldn’t be diminished.
Within audiences we weren’t looking to see what’s really going on. When we looked, we found the same people responding over and over. But a whole group, we weren’t reaching. The result was a predictable communication outcome. If we had looked over the past five years, we would have seen they were never responding. We had the data.