What began as a local enterprise ended up being the world’s oldest and largest organization representing franchising worldwide. IFA is the prominent voice for the industry, and the global resource that advocates for and protects their members and their businesses.
We Worked with IFA and took a strategic approach to Information architecture that ensured an exhaustive research of their audiences. After going through a Discovery process, we were able to address their company and audience’s needs. We were able to create a persona, through a tone and voice analysis, that suited the company’s vision and brand identity. We then made sure the content was up to date and the website was optimized for SEO.