The MarCom Awards are a creative competition recognizing the concept, writing and design of print, visual, audio and web materials and programs. Judged by the Association of Marketing and Communication Professionals, The MarCom competition has grown to one of the largest of its kind in the world with more than 6,000 entries every year.
We partnered with the National Association of Counties (NACo) communications team to both redesign and develop a fully responsive, Drupal-based website. The result is a world-class website with a fresh new look and enhanced user experience. The new NACo website takes a topic-centered approach to the information architecture, which makes the website much easier to navigate. A simple ‘filter bar’ appears throughout the site to let users quickly identify the type and topic of information they’re looking for. Results can be toggled between list and grid views, depending on viewing preference. Every page of the website also includes a unique morphing search function, which displays a full-screen “Explore” feature that includes links to key areas of the site (as well as a sophisticated search engine that works as you’d expect it to).
You can check out the site, or take a virtual tour of the site.
Thank you to MarCom for the recognition, and a huge thank you to the National Association of Counties for their continued partnership! And finally, congratulations to the NACo project team and to all the 2015 MarCom winners!