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Focal Point

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Tech, Design
Focal Point Data Risk is on a mission to help their clients build secure and flexible risk management programs centered around their critical data, providing a comprehensive answer to the…
Andrew Arida 1

Andrew Arida

Marketing & Business Development Intern
Originally from Beirut, Lebanon, Andrew graduated from the Lebanese American University with a BS in Business administration and later completed a MSc in Strategic & International marketing at The University…

Focal Point Data Risk is on a mission to help their clients build secure and flexible risk management programs centered around their critical data, providing a comprehensive answer to the risks surrounding malicious cyber threats, data privacy and security challenges, shifting compliance mandates, and complex system implementation initiatives. And in an age of technology, cybersecurity is vital.

FOCAL POINT 1

We teamed up with Focal Point and took a deep dive into understanding the needs of all stakeholders involved in the use of the Focal Point website and the challenges they face. Using Design Thinking activities, we aimed to creatively discover the best solution by focusing on the users and how to make the website easily accessible and manageable. Through the discovery process, we learned that the biggest struggle Focal Point were experiencing with their website was the constantly changing environment of the company, it made the website really difficult to manage and keep up to date. So, we asked ourselves what would be the best solution for such a dynamic environment?

FOCAL POINT 5

Dynamic design for a Dynamic Environment

When Focal point came to us to redo their website, we wanted to do more than offer a great design, we wanted to give them the ability to easily manage their websites and make changes as they go. We built the site on WordPress making it nimbler and giving them a more user-friendly Content Management System that would allow them to make the necessary changes themselves. We created a User Interface kit with all the website components designed along with their function and instructions on how to use them across the new website. By offering this UI kit, we offered a solution to the dynamic environment they operate in and gave the administrator full control of the website ‘s aesthetics and integrations while producing a Human-Centered design that included an awesome mega-menu and custom iconography to represent the different pages of the site.

FOCAL POINT 2