We get this request all the time: “Can you SEO my website?” (Or variations such as “Can you add the SEO to my site” or “Can you turn on SEO for my site?”
Like most things that can be ‘optimized,’ it’s not a yes/no kind of thing. A web site is not optimized or not optimized. It’s one big conversation of ‘where along the gradient’ are the optimization efforts? Also, like most things that can be optimized, there is the low-hanging fruit–the stuff that can be done easily and provides a lot of impact, and then there is the stuff that starts to become extreme in effort for greatly diminished results. (That said, bear in mind that the top place holders in any sort of category are typically only separated by tiny margins, and that’s where things are usually won or lost. But it costs a major premium to play at the top of any performance area.) Anyway, to further complicated matters in the world of SEO, there are at least three distinct realms that can be optimized: 1.) technical, 2.) content, and 3.), popularity.