Pay per click advertising can be somewhat confusing at first, but we hope that after reading these questions you have a better understanding.
What exactly is Pay Per Click Advertising?
Pay per click advertising is a type of paid search advertising where a business pays the host (e.g. Google) for every time the ad is clicked. The business does not pay every time the ad appears, only when it is clicked. The advertiser will bid on keywords that are relevant to their target market and therefore, their advertisement. The Cost Per Click (CPC) depends on the amount of competition for the specific keywords.
Why is PPC necessary for my business?

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