So you need a new logo, eh?

Logos are not really all that big of a deal to make.  But if you want to do it right, you need to realize a couple of very key things:

The point of a logo is to provide a visual element that people can look at and instantly recognize.  Bonus points if the logo somehow reflects what you do or in some other way symbolizes something unique about your company.

  • Logos are for your customers—not you.
  • Logos need to be scalable and reproducible in all mediums and sizes.

Let’s look at these points in more depth…

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