Many factors go into planning, designing, and building a great website that’s designed to meet your audience’s needs. But too often, a recurring series of habits combine to chip away at how much that site can live up to its potential.

This is true at nonprofits with small staffs that do not include a dedicated web team. However, the scenarios listed below can be just as likely to occur at large organizations at which staff members have “update the website” on a to-do list longer than their arms.

It’s easy to want to shift into “all done” mode. You’ve written the perfect copy, written a tweetable headline, and added a pithy and clear description for your web article. You publish it and move on to the next task on your list. However, there’s more you should probably do for the overall health of your website.

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