I bailed on a Session That Shall Remain Nameless, and was happy I landed at the session “So You Wanna Build an App for That: Experts Share Tips on Taking Apps from Need to Launch” run by communications consultant Lauren Girardin.

While there was some discussion about being sure that you really need to build an app (a topic I have written about previously)  the dialogue and discussions were very real-world focused and intended to get small groups thinking about challenges and considerations around planning, designing, building, testing and marketing an app.

Lauren reminded the group that there is a growing sentiment around thinking about app building as one that is done “with, not for an audience.” This set a great tone for the rest of the discussions and is great for teams to keep in mind throughout the process.

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