The Society for Science & The Public Website Redesign
The Society for Science & the Public is dedicated to providing concise, accurate, and inspirational science news and opportunities to its nearly 100,000 subscribing members, the 50,000 alumni of its competitions worldwide, and millions of unique online visitors and social media followers.
As the Society gets closer to its 100th anniversary, it finds itself at an interesting crossroads, both technologically and organizationally.
ScienceNews.org includes thousands of pages of content that cover the full spectrum of science news. However, it faced significant challenges with its navigation, internal search, and its ability to be effectively shared and subscribed to by an audience eager to better connect with its content.
The Society looked to Taoti to fundamentally change its digital presence to convert more visitors into members as a key part of its financial strategy. We undertook a variety of analyses and updates to multiple sites in its current Drupal-powered website environment.
Together, we developed a list of high-impact improvements. The first result of this ongoing relationship is the dramatic new experience on www.societyforscience.org. We will soon extend a similar look-and-feel to www.sciencenews.org.