




Vineyard manufactures and distributes high end furniture world-wide. Their corporate sales force needed a way to centralize product information and collateral material. At the same time, they needed a way to let consumers find production details online without stepping on their retailers’ toes. Taoti developed a company website with a robust product catalog that not only featured all the products, but was custom-built to hone in on the finishes, craftsmanship details, and other fine details that make the furniture the quality that it is. To the general public, the details of each product is limited to what you’d typically expect to find on a product catalog site. But once logged in as sales rep, the same product catalog turns into a corporate intranet system, showing much more ‘employee only’ type of information, including pricing, sales information, and even access to a high-resolution library of collateral images for each product, as well as the company as a whole.
-- Eric Ashley
VP of Vineyard Furniture
In addition to the corporate intranet, Taoti also worked with Vineyard to redevelop the logo and rebrand the entire company, culminating in a new, more modern look and feel that was subsequently applied to everything from packaging to delivery trucks to create a national, brand immersion.