This is of course one of the most common questions we’re asked. And, of course, there is no simple answer (you didn’t really expect there to be one, did you? 😉 Firstly, let’s set some parameters to narrow down the elusive answer to this question: You can spend anywhere from a few dollars to a few million dollars. At the very low end ($5-$1000 for a website), you have hobbyist web designers that aren’t really professionals most of the time. And of course, you’re going to get what you pay for. At the very high end, you have mega companies that charge 7 and 8 figures. But to call a project like that a ‘web design’ isn’t really fair. Those are typically all-encompassing systems that are beyond the scope of this article. A professionally designed website from a reputable, established web design firm will typically run anywhere between ‘a few thousand’ and ‘low six figures.’ That still doesn’t help you, we realize.
Writing Search Engine Optimized Content for your Web Site
At the end of the day, if I could give one piece of advice to people looking for better search engine rankings, it would be: “Write better content, and more of it!” Content is what search engines are all about. The search engines are always going to be trying to filter out the people trying to trick their way into the top spot. But if you honestly have lots of great, proprietary content, then you are what the search engines are looking for!
Pay per click advertising can be somewhat confusing at first, but we hope that after reading these questions you have a better understanding.
What exactly is Pay Per Click Advertising?
Pay per click advertising is a type of paid search advertising where a business pays the host (e.g. Google) for every time the ad is clicked. The business does not pay every time the ad appears, only when it is clicked. The advertiser will bid on keywords that are relevant to their target market and therefore, their advertisement. The Cost Per Click (CPC) depends on the amount of competition for the specific keywords.
Why is PPC necessary for my business?
Keep Your Passwords Secure If you are a client of Taoti, hadn’t changed your password in a while or if your password was easy to guess, and got an email from us to change your password, it’s because security is important to us. Earlier this week, CNN had a good article on their site on “How to create a ‘super password’.”
The article discusses the elements of a good password and explains why you should think twice when you’re about to use your girlfriend’s name as the basis of your next banking or hosting password account.
How to Pick a Company Name
We do a lot of logo and corporate branding work, so we deal with a lot of clients who haven’t quite firmed up their company name yet. Enough that I figured it was worth addressing for posterity. Read on…
In these recent economic troubles, people are striving to get every cent out of their marketing dollar. SEO has become even more a buzz-term than it has to date (hard to believe), as businesses are realizing their website’s are the fastest and most cost-effective way to get the word out. It is staggering then, the number of sites we come across that spend so much time and money making the site look pretty, but completely neglect the content.