Snapchat is one of the most popular and fastest growing social media platforms in the world. Approximately 2.8 billion “snaps” are created every day and the app is used by over 158 million people. On average, users open the app 18 times a day and spend a total of about 30 minutes each day on the app chatting with friends and reading news. So, with such a broad reach, why do most companies either under-utilize the app or ignore it completely? It may be the perception that it’s only used by teenagers or that there’s no way to use it without spending a ton of money. However, there are many different ways to apply Snapchat to conventional marketing campaigns and it’s actually easier than you may think.
(This post has been revised from a previous version posted in 2014)
For many organizations, issuing an RFP for a new website can be as exciting as it can be fraught. Often, it first depends on getting budget approved and then can end up feeling a little rushed. Certain areas of consideration aren’t always as thought through as well as they could have been.
With that in mind, we wanted to share a few areas for consideration for you and your colleagues as you begin to start thinking about what you want and need in your new website, and how you communicate that in your RFP:
Picture this: your website redesign is ready to get started. So far, you’ve spent your time playing limbo with RFP drafts, vendor demos, scopes and contracts, and now it’s time for the fun stuff. You have an idea of what to expect; you’ve heard all about the “discovery and design process” and know that someone will “build” the site, but there are a few things that aren’t written into contracts, though maybe we should…
New website takes user-centered approach to exploring and sharing the census-based 2016 Benchmarking Report by the Alliance for Biking and Walking
When it comes to modes of transport, few are healthier than biking and walking. Fitness trackers are great for keeping tabs on your steps and your heart rate, but what about tracking trends for how biking and walking affect public health and safety across the United States? The American Public Health Association (APHA), the Institute of Transportation Engineers (ITE), the League of American Bicyclists and we at Taoti Creative have you covered. We’ve teamed up to create a user-focused website that puts the accumulated data of the Bicycling and Walking in the United States: 2016 Benchmarking Report at your fingertips. They’ve collected data from all 50 states and over 60 cities on benchmarks such as mode share, public health, and traffic safety.
The research firm Clutch has listed Taoti Creative as the top Washington DC area web design company. In a press release, it said its research “takes into account novel industry data and verified client reviews to rank the top companies in the greater Washington area.” The companies are mapped out in Clutch’s ‘Leaders Matrix,’ and full profiles and client interviews are published with the research online.
As CEO of a digital agency (Taoti Creative), the most important thing I do is hire people. We’re in the business of custom solutions, so our work is only ever going to be as good as the people doing it, so getting top notch people is directly related to our success—much more so than I think a lot of people realize. That’s why I still do most of the hiring myself, despite a lot of people telling me that I need to let an HR person do this stuff. As we have grown and attracted more of a following, our job ads tend to be more fishing with a net than hunting with a rifle. A single ad recently yielded over 300 applications. And I take personal pride in responding to everyone who applied, one way or another. I think it’s just respectful, frankly. But it also forces me to look at everyone, even if just very briefly. And I’m glad I do because there are some real diamonds in the rough now and then.
The madness of March is over and Taoti was swept up in it, just like everyone else!
For this year’s tournament, our Vice President of Business Development, Matt, set up a bracket challenge for the entire Taoti team. For each bracket filled out, Taoti agreed to donate $10 to the winner’s non-profit of choice.
Meeting users where they are is key to effective digital strategy.
Recently I attended NTC, The Nonprofit Technology Network’s annual conference. As one of the largest gatherings of nonprofit professionals from around the world, NTC is always the place to discuss new and innovative ways to engage people to make a difference in the world.
It’s a common problem in a multi-level office like ours: How does the staff upstairs know when a fresh pot of coffee is ready downstairs? Wouldn’t it be better if there was a way to alert the entire staff without having to rely on the aroma wafting upstairs? Lucky for us, we have Oscar, our IoT Engineer, who put together a simple four step solution. He diagrammed it out to show what happens once a new pot of coffee is started.