Taoti is located in the shadow of the US Capitol building. Space is limited around here, so our office is small and humble. But we painted it our trademark orange so that we’d feel at home. And we do. Here are some random shots of the team in their naturual habitat. DISCLAIMER: pictures of everyone being dialed in and working diligently (as we normally do) are boring. So the only time someone snaps a photo is when we’re having some fun and blowing off some steam. Please don’t let the fact that the following photo essay shows our lighter side lead you to believe that we’re anything but a hard-working team! 😉
11 Ways to Drive More Traffic to Your Site through Search Engine Marketing
Chances are, whatever your goals are as a company, they could be helped by driving more traffic to your website. There are a lot of ways to drive traffic to your website—some are low hanging fruit. Others, a bit more involved. But whether you’re looking for minor tweaks or major gains, there is always something you can do to drive more traffic.
Think how your target market thinks
When someone sits down to their computer to search for what you do, what are they actually going to type in? Will they use localized terms? Brand name terms? Slang? You need to target what people are actually searching for—not what you think they should be searching for.
HTML Color Chart
This page is really just a color code lookup chart for our clients who would like to specify exact colors. When referring to colors, please refer to the 6 digit color code (called the “hex code.”)
Moving Your Website and Hosting
When Taoti builds or redesigns a website, we typically also host it. If you had a website up before, that means we need to transfer your web hosting from your current provider to our us. The process is actually very simple, but it’s technical, and as a result, it often causes confusion. This article (hopefully) takes some of the mystery and anxiety out of this process.
Firstly, let’s establish some vocabulary:
So you need a new logo, eh?
Logos are not really all that big of a deal to make. But if you want to do it right, you need to realize a couple of very key things:
The point of a logo is to provide a visual element that people can look at and instantly recognize. Bonus points if the logo somehow reflects what you do or in some other way symbolizes something unique about your company.
- Logos are for your customers—not you.
- Logos need to be scalable and reproducible in all mediums and sizes.
Let’s look at these points in more depth…
The Social Media craze has hit all sorts of businesses, from large to small. Nowadays, even your Mom & Pop General Store is using Facebook, Twitter and every last social media outlet under the sun. With the time and investment that businesses are putting into Social Media increasing exponentially, people should be asking: Is it worth it? What kind of benefits and ROI is my business really receiving? Instead of putting you to sleep with a long article about how you can measure social media ROI, check out this amazing infographic that the editors at Focus.com put together.
What is Drupal? (without the geek speak, please)
The very simple answer is: Drupal is a content management system (CMS.) Ie, Drupal lets you manage the content on your website. But Drupal is way more than just a CMS. Drupal is really a platform for web application development. By itself, it doesn’t do much, but it’s the foundation on which all the other functions and features are built.
Let’s consider a common Drupal analogy: A restaurant.
This is of course one of the most common questions we’re asked. And, of course, there is no simple answer (you didn’t really expect there to be one, did you? 😉 Firstly, let’s set some parameters to narrow down the elusive answer to this question: You can spend anywhere from a few dollars to a few million dollars. At the very low end ($5-$1000 for a website), you have hobbyist web designers that aren’t really professionals most of the time. And of course, you’re going to get what you pay for. At the very high end, you have mega companies that charge 7 and 8 figures. But to call a project like that a ‘web design’ isn’t really fair. Those are typically all-encompassing systems that are beyond the scope of this article. A professionally designed website from a reputable, established web design firm will typically run anywhere between ‘a few thousand’ and ‘low six figures.’ That still doesn’t help you, we realize.
Writing Search Engine Optimized Content for your Web Site
At the end of the day, if I could give one piece of advice to people looking for better search engine rankings, it would be: “Write better content, and more of it!” Content is what search engines are all about. The search engines are always going to be trying to filter out the people trying to trick their way into the top spot. But if you honestly have lots of great, proprietary content, then you are what the search engines are looking for!
Pay per click advertising can be somewhat confusing at first, but we hope that after reading these questions you have a better understanding.
What exactly is Pay Per Click Advertising?
Pay per click advertising is a type of paid search advertising where a business pays the host (e.g. Google) for every time the ad is clicked. The business does not pay every time the ad appears, only when it is clicked. The advertiser will bid on keywords that are relevant to their target market and therefore, their advertisement. The Cost Per Click (CPC) depends on the amount of competition for the specific keywords.
Why is PPC necessary for my business?