A large part of your PPC strategy is based on the industry you are in. The cost per click of the keywords in your industry will depend on the competitiveness of the industry.
The Social Media craze has hit all sorts of businesses, from large to small. Nowadays, even your Mom & Pop Store is using Facebook, Twitter and every last social media outlet under the sun.
Pay per click advertising can be somewhat confusing at first, but we hope that after reading these questions you have a better understanding.
The process of trying to get your site to come up naturally is called search engine optimization, or SEO. The process of paying for placement on the site is typically called pay per click.