Just about every client we get wants to know if we can get them in the top 10 results on Google for their particular keywords.
The low hanging fruit here is in ‘stuffing’ content pages full of keywords (as much as possible, without getting absurd about it.)
In these recent economic troubles, people are striving to get every cent out of their marketing dollar. SEO has become even more a buzz-term than it has to date.
The process of trying to get your site to come up naturally is called search engine optimization, or SEO. The process of paying for placement on the site is typically called pay per click.
As you're probably aware, Flash-based websites create some major problems for search engines. While technology is improving to let search engines read Flash content, we're not there yet.
Chances are, whatever your goals are as a company, they could be helped by driving more traffic to your website. There are a lot of ways to drive traffic to your website—some are low hanging fruit.